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Our Story

Akanksha Savanal, the founder of A Curve Story, is a young celebrity stylist with a unique vision: to make fashion accessible, inclusive, and intersectional. She started her styling journey when she was just 18 and has worked with Bollywood fashion icons such as Ranveer Singh, Priyanka Chopra, Ayushmann Khurana, and others. As a stylist, Akanksha noticed that the average Indian woman and members of the LGBTQ+ community have limited options to wear their personality on their sleeve when they walk into a clothing store. Thus her accessible and inclusive clothing brand A Curve Story was born in 2019. 

With A Curve Story, Akanksha is on a mission to dismantle the “ideal body type” narrative that marginalizes people in bodies that deviate from the unrealistic standards set by society and the high-fashion industry. That’s why A Curve Story celebrates every body type and carries stylish outfits from sizes UK 8-30. Rather than constraining our customers to mass produced designs, we create clothing for every body type - keeping in mind their quirks, preferences, needs et al. With the aid of our tailors and designers, we create each piece exclusively for our customers - to help cement their comfort in their own skin. At A Curve Story, we design for needs specific to each body - our commitment to empowering women with confidence and self-love.
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